Budget & Frequency Calculator
Predict reach, frequency, and time to audience saturation.
Input audience size, daily budget, and average CPM. Get predicted daily reach, weekly frequency, and time-to-saturation for that audience. Avoid the "why is my CPA climbing on day 5" surprise.
Why this exists
Most media buyers launch with no idea how fast they'll burn an audience. This tool shows when frequency will hit 2.5 (saturation threshold) so you can plan creative refresh and audience expansion in advance.
Use cases
- Before scaling: how long can this audience absorb $5k/day?
- Planning Q4: when will my retargeting audience saturate at higher spend?
- Sanity-check: is my budget realistic for this audience size?
- Compare audiences: which scales further at the same budget?
FAQ
How accurate are predictions?
±15% in most cases. Variance comes from real-world CTR differences and Meta auction dynamics.
Does it account for cold vs retargeting?
Yes, you set audience type — model adjusts saturation curve accordingly.
Can I export the projection?
Yes, PNG chart export and CSV with daily data points for 30/60/90 days.