Terms of Service

Last updated: 18 August 2026

These terms are for business customers. Our services are offered to companies and professional advertisers (B2B). They are not offered to consumers.

1. Who we are and what these terms cover

These Terms of Service govern the use of adcow.online and the services provided by myAdcow OÜ, registry code 16575961, Sepapaja tn 6, 15551 Tallinn, Estonia (“AdCow”, “we”, “us”). By using the website or engaging our services you agree to these terms.

Individual agreements signed with a client take precedence over these terms where they differ.

2. Our services

We provide operational support for performance marketing teams, consisting of:

Sub-agency access to advertising accounts. We arrange access for clients to advertising accounts on Meta, Google and TikTok platforms through agency arrangements with upstream partners, and share those accounts into the client’s own Business Manager or equivalent.
Funding and billing administration. We fund client advertising accounts and invoice the client for the amount funded plus our service fee.
Operational support. Assistance with account setup, access management and day-to-day questions arising from platform operation.
Free browser tools. Utilities published under /tools/, provided without charge.

No affiliation with the platforms. AdCow is an independent company. We are not an official reseller, partner or representative of Meta Platforms, Google or TikTok, and we do not act on their behalf. Access is arranged through commercial agency arrangements. All platform trademarks belong to their respective owners.

3. Fees and payment

Our service fee is a percentage of the amount funded to the client’s advertising accounts. The applicable rate is agreed in writing before the first funding and stated on each invoice. Fees are quoted exclusive of VAT; VAT is applied where required by Estonian and EU law.

Invoices are payable in advance by bank transfer unless agreed otherwise. Funding is performed after cleared funds are received. Payments are accepted from a business account of the client; we do not accept payments from unrelated third parties.

Refunds of unspent balances are handled case by case and may be subject to deductions charged by the platform or upstream partner.

4. Client obligations

The client is solely responsible for:

the content, targeting and landing pages of its advertising campaigns;
compliance with the advertising policies and terms of Meta, Google, TikTok and any other platform used;
compliance with all applicable law, including advertising, consumer protection, data protection and, where relevant, licensing requirements for regulated verticals;
holding all licences, permits and rights required for the products or services it advertises;
the accuracy of the information it provides to us for onboarding and invoicing.

The client must not use our services for advertising that is unlawful in the jurisdictions it targets, that infringes third-party rights, or that is designed to circumvent platform review or enforcement mechanisms.

5. Suspension and termination

We may suspend or terminate services immediately where we reasonably believe that the client is in breach of section 4, where a platform or upstream partner requires it, or where continuing would expose us to legal or regulatory risk. Amounts already funded to accounts are not automatically recoverable once spent.

Either party may terminate an open-ended engagement with 14 days’ written notice.

6. Availability and platform decisions

Advertising accounts are operated by the platforms, not by us. Platforms may restrict, suspend or disable accounts, reject advertisements or change their policies at their sole discretion, and they are not obliged to give reasons. We do not control and cannot guarantee account approval, continued account availability, spending limits, campaign delivery or advertising results.

7. Free tools

The tools under /tools/ are provided “as is”, without warranty of any kind, for convenience only. They run in your browser. You are responsible for verifying any output before relying on it, particularly where it concerns compliance or personal data.

8. Liability

Nothing in these terms excludes liability for intent or gross negligence, or any liability that cannot be excluded under Estonian law.

Subject to the above, our total aggregate liability arising out of or in connection with the services is limited to the service fees paid by the client to us in the three months preceding the event giving rise to the claim. We are not liable for indirect or consequential loss, loss of profit, loss of revenue, or losses arising from platform decisions described in section 6.

9. Confidentiality and data protection

Each party shall keep the other’s non-public information confidential. Our processing of personal data is described in the Privacy Policy. Where we process personal data on behalf of a client, the parties shall enter into a data processing agreement under Article 28 GDPR.

10. Governing law and jurisdiction

These terms are governed by the laws of the Republic of Estonia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. The courts of Tallinn, Estonia, have exclusive jurisdiction, without prejudice to mandatory rules that may apply.

11. Changes

We may amend these terms. Material changes affecting existing clients will be notified by e-mail at least 14 days before they take effect. The version published on this page at the time of an order applies to that order.